Bleu Bleuet started out life as a handkerchief store in 1986.
What started out as a small store selling a wide-variety of handkerchiefs has grown to become a lifestyle store selling products from clothes to stationery to food stuffs.
As you can attain from our name, our stores were influenced by the French lifestyle, and popular lifestyle magazines.
Drawing inspiration from the French lifestyle stores and Parisian markets, our stores started to reflect this.
In 2014, we started selling our products online through our Online Store, and in 2015, we opened Détour à Bleuet in Jingumae, close to Harajuku.
This store has a slightly different concept, and sells products found by our overseas' staff, complete with a café and a variety of items.
Currently, we have over 150 stores around the country, and continue to grow and expand.
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Bleu Bleuet is named after the French bluebottle flower.
Our aim is to provide a store you can stop by easily, and enjoy browsing the different seasonal items on offer.
We hope to bring a little smile to your day.
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Adopting lifestyle as a theme, our line-up of products are simple yet have a sense of fun about them.
Our aim is to add a little taste to your everyday life.
We want you to imagine our store like a stroll through the marché of Paris.
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A store that focuses on foodstuff, fashion accessories, and interior goods was the concept for our brand 'Détour à Bleuet', combining a general store with cafe.
A new style for Bleu Bleuet, and a favorite store for you to stop by.
Click here to view a list of our stores. (
PDF（283KB）)
You can check a selection of our products.
(Online Store / Japan Only)
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1986September
Opened ‘Bleu Bleuet’ in Shibuya, Tokyo
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1997September
Established Bleu Bleuet Japan Limited
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2002February
Set up Product Management Department
※Now integrated into Tokyo Sales Department -
2004January
Set up West Office in Kyoto
※Now Osaka Office -
2004May
Launched Bleu Bleuet’s Official Homepage
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2014July
Bleu Bleuet’s Official Shibuya Online Store was launched
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2015August
Détour à Bleuet was opened in Jingumae, Shibuya, Tokyo
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2015November
Shibuya Official Online Store was renewed as Bleu Bleuet’s Official Online Store
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2016September
Bleu Bleuet celebrates its 30th Anniversary
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2017September
Bleu Bleuet was revised into three brands: Bleu Bleuet, Marché de Bleuet Plus, and Détour à Bleuet
- Name
- Bleu Bleuet Japan Ltd.
- Head Office
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6-13-3 Maison de Bleuet, Jingumae, Shibuya, Tokyo, 150-0001, Japan
Tel：+81-3-5485-0888
- Branch Offices
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Tokyo Office
Sales Department / Bleu Bleuet / Marché de Bleuet plus / Détour à BleuetProduct Planning Department
11-9, Kamiyamacho, Shibuya, Tokyo, 150-0047, JapanTel：+81-3-3468-1558
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Logistics Department
5-1-1, Hirai, Edogawa, Tokyo, 132-0035, Japan
Tel：+81-3-6657-0050
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EC Sales Department
5-1-1, Hirai, Edogawa, Tokyo, 132-0035, Japan
Tel：+81-3-6657-1618
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Corporate Planning Department
6-13-3 Maison de Bleuet, Jingumae, Shibuya, Tokyo, 150-0001, Japan
Tel：+81-3-5485-0888
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Osaka Office
3-4-14, Toyosaki, Kita, Osaka, Osaka, 531-0072, Japan
Tel：+81-6-6467-8011
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- Established
- September, 1997 (Founded in September, 1986)
- President and Representative Director
- Kunio Kamiyama
- Capital
- 30 million yen
- Number of Employees
- 708
- Number of Stores
- 177 (As of July, 2019)
- Bank Reference
- MUFG Bank, Ltd. Mizuho Bank, Ltd. Sumitomo Mitsui Banking Corporation.
- Business Activities
- Sales of lifestyle goods, interior, stationery, portable small articles, bags, fashion clothing and accessories, skincare items, foodstuff, and antiques.
(As of August, 2018)